Users and Usage of the Terminal

Bloomberg terminal is a all inclusive platform. It includes several applications in many different sectors. The Trading and liquidity sector is composed of four main applications which are Bloomberg Tradebook, Bloomberg Fixed-Income Electronic Trading, Bloomberg Execution Management Plan and Bloomberg FX Dealing. Bloomberg Tradebook is most often used by brokers-dealer, hedge fund manager, market-maker and portfolio manager to trade and clearing settlement. It is the main tool in trading. For liquidity purpose, Fixed-Income Electronic Trading allowed users to see the inventory of major dealers and make agreement without any fees. The foreign exchange dealing, include information on currency markets as well as foreign capital market. For the portfolio monitoring, the application Alpha enables users to evaluate their risk, performance and exposure in timely manner. It provides correlation analysis and calculates automatically key variables such as Alpha and Beta. The major component of the Bloomberg terminal is the equity section. It is the strength of the software and what makes it so widely used. Bloomberg provide the customer with major tools to do a fundamental analysis of a company. Starting from analyst consensus on GDP to growth and interest rate to in-depth company analysis, Bloomberg is renowned for having the biggest database in the industry. Also, it provides tools for chart drawing, company valuation and technical analysis. Furthermore, the platform allowed the user to extract the information and send it to a third party software to build their own model. More information about the tutorial can be learn at www.edscenter.utexas.edu/Bloomberg%20Tutorial%20Edited.ppt
reference:
http://about.bloomberg.com/product_trading.html
http://www.investopedia.com/terms/b/bloomberg_terminal.asp